Brand: It Ain't the Logo*: *It's what people think of you(TM) Review & Ratings

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Brand: It Ain't the Logo*: *It's what people think of you(TM) Review

Devoid of any useless filler, Ted Matthews definitely practices what he preaches and has given us a 'remark-able' insight into what a brand really is. 'Brand:...' includes plenty of quotes and testimonials from Ted's clients, colleagues, and peers and weaves business cases and histories effortlessly into the commentary and expertly demonstrates how a brand is never truly owned by a corporation or firm, but by all who experience it.

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Trademarks of the '40s & '50s Review & Ratings

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Trademarks of the '40s & '50s Review

In this age of computerized clip-art, the works housed in this collection may not be as impressive - or perhaps surprising - as they were at its 1988 publication. Still, the beauty of these trademarks and the cleverness of their design are both a pleasure to view and and a source of inspiration. By pulling these logos out of their sublimated context and displaying them front and center, they turn into works of art.
Baker and Blik have gathered together a wide range of logos, including some very familiar (The Pep Boys, Zig-Zag, Elsie the Cow), and many more hopelessly obscure - but no less fascinating. And by organizing around themes, the reader can get some ideas as to how themeatic elements came and went with the years.
A nice coffee-table or bathroom book that is also at home on a graphic designer's bookshelf.

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