Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them Review & Ratings

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Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them Review

There are a lot of good lessons in here, but they are hung together in a completely incoherent style. I can't tell if this is a bad college textbook or a bad "bathroom" reader. I guess it's "bad" either way. I love the subject matter ordinarily, but in my humble opinion, colorful and instructive material was submerged in bad writing.

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