Common Sense Not Required: Idiots Designing Cars & Hybrid Vehicles, My Career With Chrysler, Includes How To Find a Good Mechanic Review & Ratings

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Common Sense Not Required: Idiots Designing Cars & Hybrid Vehicles, My Career With Chrysler, Includes How To Find a Good Mechanic Review

This is an intriguing book. It's well worth reading, despite the fact that it provides little insight into the automobile industry except to complete novices. If you can read and understand a copy of Car and Driver, there is nothing here you don't already know. There's not a lot of "inside scoop."
Instead, the real value lies in getting inside the head of Mr. Boberg, who is convinced that his world-class intelligence was of such colossal value that Chrysler ignored him at its peril. The first page after the intro sets the tone:
"I grew up in a home where we posessed an arrogance that we were smarter than everyone else....I have heard people talk about how it doesn't take a high IQ to be successful. It takes hard work and perserverance. With my superior intelligence, I have observed this to be true. I am personally an example. I'm very intelligent, yet considered a failure in most people's eyes."
We are put on notice that we're dealing with a genius while bemoaning the fact that hard work can bring success to those with less-than-Bobergian intelligence. He is "a failure in most people's eyes," but that doesn't matter. To Boberg, "most people" are the title's "idiots" anyway. Their opinions about everything, including what cars they want to buy, are insignificant and obviously in error.
The last paragraph of the book includes this assessment of the oh-so-challenging Boberg condition:
"This is where I wish I wasn't so smart."
Well, maybe Mr. Boberg isn't so smart. His book is riddled with typos, factual inaccuracies and bad grammar. (Boberg, aided by a decent proofreader, might have wished he "weren't" so smart.)
Boberg does a good job of providing background and premises for his stories that back up his point of view. If you don't know the situations he's discussing, he provides enough facts for his arguments to be consistent within the universe of the facts provided. However, even a passing knowledge of engineering, Chrysler, or the vehicles he's discussing reveals inconsistencies between The World According to Boberg and reality. The real crux of his tales is not mentioned...or perhaps is not even known to Boberg.
You'd think a guy with such a reverent view of himself might start to temper his arrogance when basically everyone he encounters disagrees with him. Apparently, he never did, right down to unemployment and moving back in with his father after 12 years at Chrysler. This book tells this tale without any sense of perspective, irony, or any self-knowledge whatsoever.
That's the real entertainment in this book: watching an arrogant individual with an inflated sense of his own competence and intelligence slide into complete failure...and not even understand his own collapse after the fact. This is made all the more fascinating by the fact that he is accurately telling us this tale himself, with apparently no idea how poorly this story reflects on him. Just amazing.

Common Sense Not Required: Idiots Designing Cars & Hybrid Vehicles, My Career With Chrysler, Includes How To Find a Good Mechanic Overview

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